June 5, 2020  
 
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Marketing a Used Lumber Business

The task of promoting a used lumber business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

Top performers habitually integrate sound marketing concepts with market demands.

Managing Negative Publicity

Negative publicity is never easy to deal with, especially for used lumber businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any used lumber business interested in controlling negative messages. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for used lumber business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. Many used lumber business marketers use coupons to encourage new customers to give their product offerings a try, effectively stealing market share from competitors that have invested in customer loyalty schemes. To improve the impact of your campaigns, routinely monitor local online and offline marketing channels to learn about the types of coupon offers that are common in your geography.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other used lumber businesses, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

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