October 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Used Office Furniture and Equipment Business

Looking for innovative ways to market a used office furniture and equipment business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

Still trying to figure out what differentiates used office furniture and equipment businesses from the competition? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Customer Awareness

Many of the highest performing used office furniture and equipment businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. Businesses that market blindly fail to achieve acceptable ROI for their efforts. On the other hand, businesses that are in touch with their customers' preferences and pressure points are better equipped to create marketing strategies that connect with buyers.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of used office furniture and equipment businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular used office furniture and equipment business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Market Segmentation

Given the current competitive landscape, you can't successfully promote a used office furniture and equipment business to the entire marketplace. Although your products may appeal to a broad cross-section of consumers, your ability to lead in a specific market segment will directly affect brand recognition, product visibility, and ultimately, total revenue.

For segmented mailing lists, we recommend using a proven partner with the experience to assist in the execution of your segmented used office furniture and equipment business market agenda.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in used office furniture and equipment businesses, you might find these additional resources to be of interest.

Marketing Programs

Getting a Toll Free Number

Selling a Used Office Furniture and Equipment Business

Marketing Budgets


Conversation Board

The used office furniture and equipment business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Plan on Opening a Used Office Furniture & Equipment Business In the Near Future?

For tips on how to start a used office furniture and equipment business, these resources provide helpful advice:

How to Start a Used Office Furniture & Equipment Business

Do You Offer Products or Services to Used Office Furniture & Equipment Businesses?

If you want information on how to sell to used office furniture and equipment businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Used Office Furniture and Equipment Businesses

Mailing Lists for Used Office Furniture and Equipment Businesses

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary