June 5, 2020  
 
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Marketing a Used Pipes Business

The value and earning capacity of a used pipes business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Marketing is much more than classified ads, business cards, and brochures.

Great marketing campaigns elevate the status of your used pipes business using a carefully crafted mix of techniques and tactics.

Marketing Collateral

Every piece of collateral your used pipes business creates is a tangible reflection of your brand distinctive and core values. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your used pipes business's investment in collateral will be pointless.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by used pipes businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most used pipes businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.

More Articles on Marketing

Given your interest in marketing and in used pipes businesses, you might find these additional resources to be of interest.

Advertising on Billboards

Marketing Strategy Examples

Creating an Effective Marketing Strategy

Selling a Used Pipes Business


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