Niche Marketing Tactics
Marketing a Used Refrigerators and Freezers Business
Looking for innovative ways to market a used refrigerators and freezers business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
In a growth-oriented business, marketing has to be seen as a core business activity. The good news is that good marketing is achievable by any used refrigerators and freezers business willing to adapt its strategy to the demands of the marketplace.
A good newsletter can set your company apart from your competitors and scale up your industry presence. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, used refrigerators and freezers businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a used refrigerators and freezers business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Public Relations Strategies
If marketing is a stock car racing full throttle toward a consumer audience, PR is a vintage Cadillac teasing consumers and inviting them to take a closer look. When used refrigerators and freezers businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
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