Niche Marketing Tactics

Marketing a Used Television and Radio Dealership

The task of promoting a used television and radio dealership has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Marketing a used television and radio dealership has historically adapted to changes in consumer buying patterns and the market itself.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Even though used television and radio dealerships are very different from each other, signage can be used by any used television and radio dealership to communicate the company's value to their customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.

Since the signage for used television and radio dealerships has unique characteristics, it should be incorporated into your core marketing strategy. Make sure you consider important business sign considerations before you invest in a new business sign.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many used television and radio dealerships. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy used television and radio dealerships work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

Loss Leaders

The majority of used television and radio dealerships understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. When used in used television and radio dealerships, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

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