June 5, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Used and Rebuilt Auto Parts Wholesale and Manufacturers Business

The task of promoting a used and rebuilt auto parts wholesale and manufacturers business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Wondering how to market your used and rebuilt auto parts wholesale and manufacturers business? It's hard to get your messages heard through the industry's noise.

When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your used and rebuilt auto parts wholesale and manufacturers business and drives the customer acquisition process.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many used and rebuilt auto parts wholesale and manufacturers businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. For used and rebuilt auto parts wholesale and manufacturers businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Measurement & Evaluation

By purchasing high quality mailing lists from reliable providers, used and rebuilt auto parts wholesale and manufacturers businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. Each marketing campaign should be subjected to quantitative analysis, paying close attention to the amount of new and repeat business it generates for your company. If a campaign or technique fails to meet your expectations, carefully evaluate the reasons for the failure and adjust your marketing mix accordingly. Simple quantitative tools are a good start. However, used and rebuilt auto parts wholesale and manufacturers businesses often choose to consult with professional marketers for assessment tools and strategic insights.

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Resources are limited and most used and rebuilt auto parts wholesale and manufacturers businesses can't afford to invest large sums of money in untested strategies or first-time marketers. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.

More Articles on Marketing

Given your interest in marketing and in used and rebuilt auto parts wholesale and manufacturers businesses, you might find these additional resources to be of interest.

Getting a Toll Free Number

Selling a Used and Rebuilt Auto Parts Wholesale and Manufacturers Business

Marketing Programs


Conversation Board

Have something to add on this topic? We're always interested in hearing about new strategies for marketing to used and rebuilt auto parts wholesale and manufacturers businesses, and we welcome your feedback, tips, and questions!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Used & Rebuilt Auto Parts Wholesale & Manufacturers Business?

For tips on how to start a used and rebuilt auto parts wholesale and manufacturers business, here are some more appropriate better resources for you:

How to Start a Used & Rebuilt Auto Parts Wholesale & Manufacturers Business

Do You Offer Products or Services to Used & Rebuilt Auto Parts Wholesale & Manufacturers Businesses?

If you consider used and rebuilt auto parts wholesale and manufacturers businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Used and Rebuilt Auto Parts Wholesale and Manufacturers Businesses

Mailing Lists for Used and Rebuilt Auto Parts Wholesale and Manufacturers Businesses

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary