Ideas for Marketing a Niche Business
Marketing a Valves and Fittings Retail Business
It's becoming more and more difficult for valves and fittings retail businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
For every valves and fittings retail business winner, there many more valves and fittings retail businesses struggling to survive.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Improve Your Business Sign
A great sign is a 24/7 marketing tool for your company. Even though valves and fittings retail businesses are very different from each other, signage can be used by any valves and fittings retail business to communicate the company's value to their customers. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.
Given the fact that signage in valves and fittings retail businesses has unique characteristics, you'll want to make sure to adhere to industry norms as well as local zoning requirements. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
Newsletters
A good newsletter can set your company apart from your competitors and scale up your industry presence. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. It's not unusual for valves and fittings retail businesses to distribute periodic (monthly or quarterly) newsletters through a variety of online and offline channels. As an added bonus, newsletter subscription lists can double as mailing lists for direct mail or email campaigns.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many valves and fittings retail businesses, the real challenge is compiling a substantive quantity of qualified email addresses. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
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