Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your ventilating contractors business at the top of the heap.
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing ventilating contractors business, customers will transfer loyalty to the competition - and take their friends with them. Survey the marketplace. If competitors have adopted price matching strategies, you have no choice but to adopt price matching as well, even if it means reshaping your business model to accommodate a new pricing structure.
Every piece of collateral your ventilating contractors business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your ventilating contractors business's investment in collateral will be pointless.
Make Sure You Have a Good Business Sign
Good signage is a Business 101 concept. Despite the fact that ventilating contractors businesses are very different from each other, signage can be used by any ventilating contractors business to communicate the company's value to their customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.
Since the signage for ventilating contractors businesses has unique characteristics, avoid glossing it over as an afterthought. Talk to a nearby business sign franchise company or an independent business sign company and see what they recommend.
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