June 2, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Videoconferencing Services Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a videoconferencing services business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of videoconferencing services business market leadership.

Technological Expertise

To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. As a result, a primary concern of growth-oriented videoconferencing services businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. In many videoconferencing services businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

Loss Leaders

The majority of videoconferencing services businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of videoconferencing services businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

More Articles on Marketing

Given your interest in marketing and in videoconferencing services businesses, you might find these additional resources to be of interest.

Marketing Strategy Examples

Selling a Videoconferencing Services Business

Television Advertising Costs

Advertising in Newspapers


Conversation Board

Still have questions about marketing a videoconferencing services business? Excellent! We always welcome feedback and we'll do our best to respond to inquiries about how you can improve your company's marketing.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Videoconferencing Services Business?

For tips on how to start a videoconferencing services business, these resources provide helpful advice:

Starting a Videoconferencing Services Business

Do You Offer Products or Services to Videoconferencing Services Businesses?

If you consider videoconferencing services businesses to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

Selling to Videoconferencing Services Businesses

Mailing Lists for Videoconferencing Services Businesses

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary