June 4, 2020  
 
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Marketing a Volunteer Services Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a volunteer services business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Need to improve the effectiveness of your marketing channels for your volunteer services business? That's becoming a common theme these days, especially in this market sector.

As a business owner, you probably already have a firm grasp of basic marketing concepts. However, the most visible brands are always on the lookout for the strategies that other volunteer services businesses utilize in the marketplace.

Newsletters

A good newsletter can set your company apart from your competitors and scale up your industry presence. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, volunteer services businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Promotional Calendars

Sloppy marketing programs have no place in growing volunteer services businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Marketing Consultants

As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. The best consultants possess a range of skills, including the ability to accurately communicate your volunteer services business' most important brand characteristics. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the volunteer services business world, businesses are relying on consultants for creative tactics and techniques.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in volunteer services businesses, you might find these additional resources to be of interest.

Magazine Advertising

Selling a Volunteer Services Business


Conversation Board

Have something to add on this topic? We're always interested in hearing about new strategies for marketing to volunteer services businesses, and we welcome your feedback, tips, and questions!


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Ready to Start Your Own Volunteer Services Business?

For tips on how to start a volunteer services business, here are some more appropriate better resources for you:

How to Start a Volunteer Services Business

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