Marketing Plans for Niche Markets
Marketing a Waste Management Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a waste management business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
Great waste management business entrepreneurs are adept at promoting their brand and products. Yet in this industry, the characteristics of able marketers aren't always obvious.
Tenacious messaging and the identification of new delivery channels can be an on ramp to waste management business marketing success.
Bundling
Today's marketplace is all about perceived value. The more you can do to communicate value to consumers, the more likely it is that they will respond positively to your messaging. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. Most waste management businesses can leverage bundling to improve sales and attract new customers to the brand. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.
Expand Your Advertising Options
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. That's why for waste management businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. Over the past several years, waste management businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
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