Marketing Plans for Niche Markets

Marketing a Waste Paper Buyers Business

Small and medium size waste paper buyers can compete and even outperform larger competitors. All it takes is the right marketing plan.

Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.

Start a Waste Paper Buying Business

A waste paper buying and recycling operation has the potential to be a flexible and profitable business startup.

Tenacious messaging and the identification of new delivery channels can be an on ramp to waste paper buyers business marketing success.

Marketing Expertise

A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Entrepreneurs and leaders of waste paper buyers can't afford to invest large sums of money in untested strategies or first-time marketers. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.

Social Media Monitoring

Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. However, social media also has a dark side -- negative mentions. All waste paper buyers need to be particularly sensitive about the potential for negative brand commentary on social media sites. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not waste paper buyers can benefit from marketing strategies that leverage communities and networks. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.

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