Marketing Plans for Niche Markets
Marketing a Watchmakers' Equipment and Supplies Business
Marketing a watchmakers' equipment and supplies business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Strong and steady wins the race in marketing a watchmakers' equipment and supplies business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
What to know the characteristics that distinguish leading watchmakers' equipment and supplies businesses from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Company Website
Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your watchmakers' equipment and supplies business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
Generating Buzz
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. In a watchmakers' equipment and supplies business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. Businesses that target brand discussions need to be active partners in dialogue. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Marketing Collateral
Every piece of collateral your watchmakers' equipment and supplies business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your watchmakers' equipment and supplies business's marketing collateral will be wasted.
Share this article
Additional Resources for Entrepreneurs