Marketing Plans for Niche Markets

Marketing a Water Cooler and Fountain Rental Business

Marketing a water cooler and fountain rental business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive water cooler and fountain rental businesses utilize in the marketplace.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not water cooler and fountain rental businesses can benefit from marketing strategies that leverage communities and networks. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Newsletters

A good newsletter can set your company apart from your competitors and scale up your industry presence. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, water cooler and fountain rental businesses rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Despite the fact that water cooler and fountain rental businesses are very different from each other, signage can be used by any water cooler and fountain rental business to communicate the company's value to their customers. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.

Given the fact that signage in water cooler and fountain rental businesses has unique characteristics, it should be incorporated into your core marketing strategy. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

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