If you are a business leader who sees marketing as a path to give your water heaters business a competitive advantage you're not alone.
However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. To capture audience attention, you'll need to stay current with the channels they use to receive information and product messages.
Don't underestimate the importance of competitive pricing in this industry. Even though you've worked hard to create a unique value proposition, cost concerns are serious issues for buyers. If your company's prices can be beat by someone else's water heaters business, potential clients will abandon your brand in droves. Survey the marketplace. If competitors have adopted price matching strategies, you have no choice but to adopt price matching as well, even if it means reshaping your business model to accommodate a new pricing structure.
Competitive awareness is the starting point for creativity in marketing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar water heaters businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many water heaters businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy water heaters businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
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