May 27, 2020  
 
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Marketing a Water Mains and Waterworks Business

Promotional tactics for water mains and waterworks businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

Still looking for a way to effectively market your water mains and waterworks business? Although there is no single way that's right to market in this industry, there are a lot of wrong ways.

Want to improve your marketing? High-performing water mains and waterworks businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.

Promotional Calendars

Uncoordinated and disjointed marketing plans tend to backfire on water mains and waterworks businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other water mains and waterworks businesses, there's a good chance that you're missing something. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.

Contests

If circumstances allow it, a contest can be an effective tactic for a water mains and waterworks business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why water mains and waterworks businesses invest time and resources to create contests they can count on to achieve desired outcomes.

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