Marketing Plans for Niche Markets
Marketing a Waterbeds Service and Repair Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a waterbeds service and repair business, exceptional marketing may well be the determining factor in your long-term survival and success.
Need to improve the effectiveness of your marketing channels for your waterbeds service and repair business? That's becoming a common theme these days, especially in this market sector.
When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your waterbeds service and repair business and drives the customer acquisition process.
Directories
A directory listing may be one of the best ways to increase the visibility of a waterbeds service and repair business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing waterbeds service and repair businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Consider New Advertising Channels
The number of advertising options to choose from can be overwhelming. Traditional advertising mediums like print ads, billboards, TV & radio commercials, are still popular in many industries and business sectors. When it comes to waterbeds service and repair businesses, the challenge is identifying the advertising solutions that are appropriate for your customers and consistent with your marketing goals. Increasingly, waterbeds service and repair businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
ROI
The overall effectiveness of marketing and promotions boils down to the return you receive for your investment. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your waterbeds service and repair business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
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