December 1, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Waterproofing Materials Business

Looking for innovative ways to market a waterproofing materials business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your waterproofing materials business cut off from the marketplace.

Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. These days, customers expect value and nothing communicates value more than a solid marketing plan.

Loss Leaders

Smart waterproofing materials businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. When used in waterproofing materials businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many waterproofing materials businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy waterproofing materials businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.

Do We Really Need A Logo?

Having a strong logo for a waterproofing materials business is a critical consideration. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

More Articles on Marketing

Given your interest in marketing and in waterproofing materials businesses, you might find these additional resources to be of interest.

Selling a Waterproofing Materials Business

Advertising on Billboards

Creating an Effective Marketing Strategy

Getting a Toll Free Number


Conversation Board

The art of marketing waterproofing materials businesses is vast. Send us your tips, advice, comments and questions, and let's continue the conversation!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Waterproofing Materials Business?

For tips on how to start a waterproofing materials business, here are some more appropriate better resources for you:

Starting a Waterproofing Materials Business

Do You Offer Products or Services to Waterproofing Materials Businesses?

If you want information on how to sell to waterproofing materials businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Waterproofing Materials Businesses

Mailing Lists for Waterproofing Materials Businesses

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary