Marketing Plans for Niche Markets
Marketing a Weather Stripping Business
Marketing plays a central role in any company. But when it comes to a weather stripping business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Although innovation is important, consistency is critical when you market a weather stripping business. Industry leaders faithfully adhere to a set of foundational marketing principles.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of weather stripping business marketing success.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your weather stripping business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Directories
There are many different kinds of directories in which to list a weather stripping business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting weather stripping businesses in a region or territory. Although there are plenty of free directory opportunities out there, some directories charge a fee to include your business in their listing. Do your research and make sure any directory in which you list your business is capable of reaching enough likely customers to make it worth the effort. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Make Sure You Have a Good Business Sign
Good signage is a Business 101 concept. Despite the fact that weather stripping businesses are very different from each other, every company in this space should thoughtfully consider what your signage says to potential customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.
Since the signage for weather stripping businesses has unique characteristics, you'll want to make sure to adhere to industry norms as well as local zoning requirements. Be very selective when choosing a business sign company. After all, there's a lot at stake.
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