Marketing Plans for Niche Markets

Marketing a Wholesaler or Manufacturer of Easels

At Gaebler, we've seen what great marketing can do for a small business. But if you own a a wholesaler or manufacturer of Easels, exceptional marketing may well be the determining factor in your long-term survival and success.

The task of promoting a a wholesaler or manufacturer of Easels can quickly take a wrong turn if you don't have a roadmap.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Building A Community Around Your Brand

There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not a wholesaler or manufacturer of easels are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your a wholesaler or manufacturer of Easels is also the anchor point for your technological strategy: A company website. A functional and attractive company website is no longer an option for businesses with a long-term outlook. Content, architecture, and features are important consideration when creating a website. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Do We Really Need A Logo?

Logo development in a a wholesaler or manufacturer of Easels is a big deal. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary