June 4, 2020  
 
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Marketing a Wood Finishing, Refinishing, and Repair Services Business

It's becoming more and more difficult for wood finishing, refinishing, and repair services businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

If it's executed properly, marketing spans the gap between your brand and your audience. If you fail to recognize the primacy of good marketing you'll quickly find your wood finishing, refinishing, and repair services business cut off from the marketplace.

In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a wood finishing, refinishing, and repair services business willing to adapt its strategy to the demands of the marketplace.

Do We Really Need A Logo?

Having a strong logo for a wood finishing, refinishing, and repair services business is a critical consideration. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Cost Tracking

The economy is a constant concern for people who own a wood finishing, refinishing, and repair services business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Social Media Monitoring

Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. However, social media also has a dark side -- negative mentions. All wood finishing, refinishing, and repair services businesses need to be particularly sensitive about the potential for negative brand commentary on social media sites. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in wood finishing, refinishing, and repair services businesses, you might find these additional resources to be of interest.

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Creating an Effective Marketing Strategy


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What challenges have you experienced in marketing your wood finishing, refinishing, and repair services business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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