July 10, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Wood Floor Refinishing and Resurfacing Business

It's becoming more and more difficult for wood floor refinishing and resurfacing businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

A single characteristic divides today's best wood floor refinishing and resurfacing businesses from companies at the bottom of the food chain.

Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a wood floor refinishing and resurfacing business.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of wood floor refinishing and resurfacing businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular wood floor refinishing and resurfacing business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Managing Negative Publicity

A certain amount of negative publicity is a given for most wood floor refinishing and resurfacing businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

Strategic Partnerships

Strategic partnerships offer wood floor refinishing and resurfacing businesses economies of scale, not to mention a larger promotional footprint. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.

More Marketing Tips and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Selling a Wood Floor Refinishing and Resurfacing Business

Radio Advertising Rates

Marketing Budgets

Yellow Pages Advertising


Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a wood floor refinishing and resurfacing business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Wood Floor Refinishing & Resurfacing Business?

For tips on how to start a wood floor refinishing and resurfacing business, these resources provide helpful advice:

How to Start a Wood Floor Refinishing & Resurfacing Business

Do You Offer Products or Services to Wood Floor Refinishing & Resurfacing Businesses?

If you consider wood floor refinishing and resurfacing businesses to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

Selling to Wood Floor Refinishing and Resurfacing Businesses

Mailing Lists for Wood Floor Refinishing and Resurfacing Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary