May 26, 2020  
 
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Marketing a Yacht Club

Trying to market a yacht club? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

With a little luck and lot of hard work, any yacht club can achieve greater marketing dominance through strategic marketing and robust value messaging

Improving Customer Loyalty

Customer loyalty provides the backbone for business growth. In growth-minded yacht clubs, premium mailing lists from list providers can help expand your customer base. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.

Loss Leaders

The majority of yacht clubs understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of yacht clubs, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. As a result, a primary concern of growth-oriented yacht clubs tends to be a search for news to leverage technology to scale up the organization's promotional firepower. In addition to marketing professionals, many businesses now include IT units as valued partners in their strategic marketing efforts.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in yacht clubs, you might find these additional resources to be of interest.

Internet Marketing

Selling a Yacht Club

Phone Book Ads

Advertising on Billboards


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For tips on how to start a yacht club, these resources provide helpful advice:

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