May 24, 2020  
 
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Marketing a Yacht Service and Repair Business

Promotional tactics for yacht service and repair businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

A single characteristic divides today's best yacht service and repair businesses from companies at the bottom of the food chain.

What to know the characteristics that distinguish leading yacht service and repair businesses from average companies? It's strong messaging. And if your marketing vehicles aren't crystal clear, you could become a casualty of the marketplace.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a yacht service and repair business, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for yacht service and repair business marketing. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. Many yacht service and repair business operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Cost Tracking

The economy is a constant concern for people who own a yacht service and repair business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

In addition to purchasing first-rate mailing lists, we advise our business partners to carefully track the costs and returns for each of their marketing channels. If a specific marketing channel fails to meet your expectations, consult with a professional marketing firm about how to make the channel more productive or eliminate it from your marketing mix.

More Marketing Tips and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Getting a Toll Free Number

Selling a Yacht Service and Repair Business

Yellow Pages Advertising

Advertising in Newspapers


Conversation Board

Good advice often comes from your peer business owners. Do you have any tips or advice on marketing a yacht service and repair business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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