In the current economic climate, one thing separates thriving AIDS and HIV information and referral services from the rest of the pack.
Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. These days, customers expect value and nothing communicates value more than a solid marketing plan.
Lone rangers don't survive long in an AIDS and HIV information and referral service. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The key to effective PR is to use nuanced messaging to attract the attention of reporters and media representatives. If reporters smell promotional content, they will back off from the story or create their own narrative.
Smartphones have added a new wrinkle to small business marketing. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. Since you're an AIDS and HIV information and referral service owner, you can use that to your advantage. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. At a minimum, your business should be including on online directories that alert consumers to an AIDS and HIV information and referral service in their immediate area.
Given your interest in marketing and in AIDS and HIV information and referral services, you might find these additional resources to be of interest.
For tips on how to start an AIDS and HIV information and referral service, here are some more appropriate better resources for you:
If you want information on how to sell to AIDS and HIV information and referral services, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:
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