December 4, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing an AIDS and HIV Information and Referral Service

Trying to market an AIDS and HIV information and referral service? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

In the current economic climate, one thing separates thriving AIDS and HIV information and referral services from the rest of the pack.

Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. These days, customers expect value and nothing communicates value more than a solid marketing plan.

Industry Resources

Lone rangers don't survive long in an AIDS and HIV information and referral service. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The key to effective PR is to use nuanced messaging to attract the attention of reporters and media representatives. If reporters smell promotional content, they will back off from the story or create their own narrative.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. Since you're an AIDS and HIV information and referral service owner, you can use that to your advantage. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. At a minimum, your business should be including on online directories that alert consumers to an AIDS and HIV information and referral service in their immediate area.

More Articles on Marketing

Given your interest in marketing and in AIDS and HIV information and referral services, you might find these additional resources to be of interest.

Phone Book Ads

Selling an AIDS and HIV Information and Referral Service


Conversation Board

Did you find our tips for marketing a AIDS and HIV information and referral service to be useful? Is there anything we forgot to mention? If so, we would love to hear your comments, questions and tips on this topic.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own AIDS & HIV Information & Referral Service?

For tips on how to start an AIDS and HIV information and referral service, here are some more appropriate better resources for you:

How to Start an AIDS & HIV Information & Referral Service

Do You Offer Products or Services to AIDS & HIV Information & Referral Services?

If you want information on how to sell to AIDS and HIV information and referral services, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to AIDS and HIV Information and Referral Services

Mailing Lists for AIDS and HIV Information and Referral Services

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary