August 11, 2020  
 
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Marketing an Abortion Clinic

There is little room for error in marketing an abortion clinic in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

The marketing model for an abortion clinic has changed dramatically over the past twenty years.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive abortion clinics have incorporated into their marketing plans.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by abortion clinics tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Directories

Directories are a common tool for finding an abortion clinic. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing abortion clinics in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Building A Community Around Your Brand

There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not abortion clinics need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

More Articles on Marketing

Given your interest in marketing and in abortion clinics, you might find these additional resources to be of interest.

Getting a Toll Free Number

Selling an Abortion Clinic

Marketing Budgets

Yellow Pages Advertising


Conversation Board

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