We Need Better Marketing
Marketing an Abortion Information and Referral Service
The key to success in marketing an abortion information and referral service is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
As a business owner, you probably already have a firm grasp of basic marketing concepts. However, the most visible brands are always on the lookout for the marketing tactics competitive abortion information and referral services utilize in the marketplace.
Loss Leaders
Smart abortion information and referral services understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of abortion information and referral services, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
ROI
Good marketing is expensive. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your abortion information and referral service.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in an abortion information and referral service. Small product details translate into key value propositions which are critical for distinguishing a abortion information and referral service in the marketplace. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Share this article
Additional Resources for Entrepreneurs