January 19, 2021  
 
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Marketing an Accountants Information and Referral Business

Marketing an accountants information and referral business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Like it or not, product quality alone doesn't deliver repeat customers. These days, customers expect value and nothing communicates value more than a solid marketing plan.

Improving Customer Loyalty

Customer loyalty provides the backbone for business growth. In growth-minded accountants information and referral businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.

Social Media Monitoring

Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. However, social media also has a dark side -- negative mentions. All accountants information and referral businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

When It's Time to Rebrand

Rebranding can be the cornerstone of a successful marketing strategy. But unfortunately, many business owners choose to rebrand simply because they aren't sure what else to do. That's not how rebranding works. Instead, rebranding should be performed for the right reasons. In an accountants information and referral business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

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