May 26, 2020  
 
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Marketing an Accounting Firm

The task of promoting an accounting firm has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

For every accounting firm winner, there many more accounting firms that never got off the ground.

In this industry, long-term survivors build their strategies around a core of marketing essentials.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain accounting firms economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Building A Community Around Your Brand

There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not accounting firms need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for accounting firm promotions. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, accounting firm owners combine coupons with targeted messaging and purchase incentives. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

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What challenges have you experienced in marketing your accounting firm? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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