We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Strategic marketing tactics can help small acoustical ceiling tile businesses stand toe-to-toe with the rest of the market. The key is to market smart through the consistent application of fundamental marketing concepts.
You've seen the contest concept in action, even if it wasn't used in an acoustical ceiling tile business. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. As a result acoustical ceiling tile businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For the majority of acoustical ceiling tile businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of acoustical ceiling tile businesses enlist the assistance of external marketing professionals. A high quality marketing firm can deliver a much better ROI than internal stakeholders who aren't primarily focused on marketing functions.
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