Resources for Entrepreneurs

We Need Better Marketing

Marketing an Acoustical Materials Wholesale and Manufacturer Business

Marketing plays a central role in any company. But when it comes to an acoustical materials wholesale and manufacturer business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

It's a misconception that small businesses can't compete with larger companies when it comes to marketing.

For industry insiders, it's becoming apparent that marketing ability is just as important as the quality of the deliverables you produce. On the upside, great marketing is a real possibility for a acoustical materials wholesale and manufacturer business willing to adapt its strategy to the demands of the marketplace.

Marketing Ethics

Some marketing strategies may be effective, but don't make the grade in the area of ethics. Most profitable acoustical materials wholesale and manufacturer businesses avoid marketing tactics that exploit their customers. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.

Social Media Monitoring

Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. Most acoustical materials wholesale and manufacturer businesses are especially vulnerable to negative exposure through social media. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Despite the fact that acoustical materials wholesale and manufacturer businesses come in all shapes and sizes, signage can be used by any acoustical materials wholesale and manufacturer business to communicate the company's value to their customers. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.

Given the fact that signage in acoustical materials wholesale and manufacturer businesses has unique characteristics, it should be incorporated into your core marketing strategy. Talk to a nearby business sign franchise company or an independent business sign company and see what they recommend.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary