We Need Better Marketing
Marketing an Adult Foster Care Business
Marketing plays a central role in any company. But when it comes to an adult foster care business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
The promotional strategy for an adult foster care business has historically adapted to changes in consumer buying patterns and the market itself.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a adult foster care business willing to adapt its strategy to the demands of the marketplace.
Technological Expertise
The field of marketing has embraced the digital age with enthusiasm and vigor. Although that doesn't make the marketing fundamentals that applied twenty years ago invalid, many marketing principles are being reinterpreted through the lens of today's technology. As a result, a primary concern of growth-oriented adult foster care businesses is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many adult foster care businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy adult foster care businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.
Price Matching
Don't underestimate the importance of competitive pricing in this industry. Even though you've worked hard to create a unique value proposition, cost concerns are serious issues for buyers. Without price matching, if they can locate lower pricing from a competing adult foster care business, customers will transfer loyalty to the competition - and take their friends with them. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
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