If you are a business leader who sees marketing as a path to give your Adventist church a competitive advantage you're not alone.
Like it or not, product quality alone doesn't deliver repeat customers. These days, customers expect value and nothing communicates value more than a solid marketing plan.
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. It's not unusual for Adventist churches rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.
There are a lot worthwhile reasons for Adventist churches to conduct direct mail marketing tactics. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Lone rangers don't survive long in an Adventist church. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.
Given your interest in marketing and in Adventist churches, you might find these additional resources to be of interest.
For tips on how to start an Adventist church, here are some more appropriate better resources for you:
If you consider Adventist churches to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.