Resources for Entrepreneurs

We Need Better Marketing

Marketing an Aerial Photographers Business

You're heavily invested in the success of your aerial photographers business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

A single characteristic divides today's best aerial photographers businesses from companies at the bottom of the food chain.

Purpose in marketing is the key to success in this space. The most successful aerial photographers businesses achieve market dominance through the careful execution of deliberate strategies. Although you'll need to consider your company's unique marketing objectives, there are several tips we advise our partners to integrate into their promotional plans and strategies.

Company Website

Without the right technological tools, your business is on the fast track to failure. The technological entry point for your aerial photographers business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. When combined with social media marketing, a first-rate website makes it easy for customers to share detailed information about your products with their online communities.

Email Campaigns

Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For the majority of aerial photographers businesses, collecting and updating the email addresses of qualified recipients isn't cost-effective. If you're working under a tight deadline or can't afford the time to create lists in-house, consider purchasing email lists from premium providers.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of aerial photographers businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary