We Need Better Marketing
Marketing an Agricultural Research and Education Business
You're heavily invested in the success of your agricultural research and education business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
Need to improve the effectiveness of your marketing channels for your agricultural research and education business? That's becoming a common theme these days, especially in this market sector.
By applying a few common sense tips and marketing fundamentals, you can avoid the pitfalls and set your company on the path to marketing success.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most agricultural research and education businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Marketing Expertise
A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Resources are limited and most agricultural research and education businesses need to make every dollar count, especially when it comes to their marketing budgets. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your agricultural research and education business, that's PR. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Share this article
Additional Resources for Entrepreneurs