June 5, 2020  
 
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Marketing an Air Quality Management Service

There is little room for error in marketing an air quality management service in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your air quality management service cut off from the marketplace.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Technological Expertise

To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. As a result, a primary concern of growth-oriented air quality management services tends to be a search for news to leverage technology to scale up the organization's promotional firepower. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.

Measurement & Evaluation

By purchasing high quality mailing lists from reliable providers, air quality management services can achieve greater returns from their marketing initiatives. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, air quality management services often choose to consult with professional marketers for assessment tools and strategic insights.

Broadcast Advertising

No doubt about it, the Internet has had a dramatic impact on TV and radio advertising. Rather than tuning in for information, many buyers now prefer to get their news and entertainment through online sources. But broadcast advertising hasn't disappeared entirely and air quality management services are leveraging broadcast media to perform specific aspects of their marketing strategies. It's critical to understand the limits and opportunities available in today's broadcast advertising industry. One area in which marketers continue to have success is during drive times when large numbers of listeners still tune-in to local radio. When marketing air quality management services, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

More Articles on Marketing

Given your interest in marketing and in air quality management services, you might find these additional resources to be of interest.

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Conversation Board

For air quality management services, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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