Resources for Entrepreneurs

We Need Better Marketing

Marketing an Air and Gas Compressors Wholesale and Manufacturers Business

A profitable air and gas compressors wholesale or manufacturers business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Still looking for a way to effectively market your air and gas compressors wholesale or manufacturers business? It's hard to get your messages heard through the industry's noise.

These days, most businesses are counting on the fact that their marketing plans will push them ahead of their competitors and deliver the best possible market share. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a air and gas compressors wholesale or manufacturers business ahead of the competition.

Advertise More Effectively

Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to air and gas compressors wholesale or manufacturers businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. Over the past several years, air and gas compressors wholesale or manufacturers businesses are leveraging digital assets to communicate brand messages through powerful online channels, maximizing ROI and gaining a more direct pipeline to their customers.

Media Monitoring

Measurement and evaluation are critical considerations for effective PR and marketing plans. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your air and gas compressors wholesale or manufacturers business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.

Sponsorships

Interested in promoting your business in the public square? Then consider sponsorships, a time-tested tactic for marketing air and gas compressors wholesale or manufacturers businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual air and gas compressors wholesale or manufacturers business buyers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary