We Need Better Marketing
Marketing an Aircraft Cleaning Business
The key to success in marketing an aircraft cleaning business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
If it's executed properly, marketing spans the gap between your brand and your audience. If you fail to recognize the primacy of good marketing you'll quickly find your aircraft cleaning business cut off from the marketplace.
Like it or not, product quality alone doesn't deliver repeat customers. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.
Contests
You've seen the contest concept in action, even if it wasn't used in an aircraft cleaning business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. That's why aircraft cleaning businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
Promotional Calendars
Uncoordinated and disjointed marketing plans tend to backfire on aircraft cleaning businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Technological Expertise
The field of marketing has embraced the digital age with enthusiasm and vigor. Although that doesn't make the marketing fundamentals that applied twenty years ago invalid, many marketing principles are being reinterpreted through the lens of today's technology. The consequence for aircraft cleaning businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
Share this article
Additional Resources for Entrepreneurs