We Need Better Marketing
Marketing an Airport Transportation and Parking Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own an airport transportation and parking business, exceptional marketing may well be the determining factor in your long-term survival and success.
A single characteristic divides today's best airport transportation and parking businesses from companies at the bottom of the food chain.
Strategic marketing tactics can help small airport transportation and parking businesses stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Contests
If circumstances allow it, a contest can be an effective tactic for an airport transportation and parking business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. As a result airport transportation and parking businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
Niche Marketing
Small organizations lack the scale to command a large segment of the general marketplace. However, niche marketing meets the needs of airport transportation and parking businesses that hope to dominate a geographic of demographic wedge of the marketplace. To be effective, niche marketing requires attention to the kinds of details many businesses overlook. A keen awareness of your company's unique value proposition is a prerequisite for success in this approach.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Remember the Importance of Signage
A great sign is a 24/7 marketing tool for your company. Even though airport transportation and parking businesses come in all shapes and sizes, signage can be used by any airport transportation and parking business to communicate the company's value to their customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.
Given the fact that signage in airport transportation and parking businesses has unique characteristics, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
Share this article
Additional Resources for Entrepreneurs