January 15, 2021  
 
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Marketing an Alcoholic Beverages Wholesaler and Manufacturer

A profitable alcoholic beverages wholesaler and manufacturer is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

In fact, a good marketing strategy can level the playing field and help small to medium-sized alcoholic beverages wholesaler and manufacturers scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how alcoholic beverages wholesaler and manufacturers can use bundling to communicate value to their base. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.

Generating Buzz

Good buzz is a mythical creature in marketing circles. Although it's rumored to exist, it's hard to nail down. Whether you call it viral marketing or word-of-mouth advertising, a lot of ground can be gained by encouraging positive conversations about your company. For an alcoholic beverages wholesaler and manufacturer, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Promotional Calendars

Sloppy marketing programs have no place in growing alcoholic beverages wholesaler and manufacturers. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Creating an Effective Marketing Strategy

Selling an Alcoholic Beverages Wholesaler and Manufacturer


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