We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
The majority of alternative medicine practices understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For alternative medicine practices, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. In an alternative medicine practice, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.
Measurement & Evaluation
Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways alternative medicine practices can achieve greater returns from their marketing initiatives. For even greater returns, you'll need to explore ways to improve measurement and evaluation. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, alternative medicine practices often choose to consult with professional marketers for assessment tools and strategic insights.
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