December 3, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing an Alternative Medicine Practice

At Gaebler, we've seen what great marketing can do for a small business. But if you own an alternative medicine practice, exceptional marketing may well be the determining factor in your long-term survival and success.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Loss Leaders

The majority of alternative medicine practices understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For alternative medicine practices, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. In an alternative medicine practice, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways alternative medicine practices can achieve greater returns from their marketing initiatives. For even greater returns, you'll need to explore ways to improve measurement and evaluation. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, alternative medicine practices often choose to consult with professional marketers for assessment tools and strategic insights.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Getting a Toll Free Number

Advertising in Newspapers

Radio Advertising Rates

Selling an Alternative Medicine Practice


Conversation Board

Are there any marketing tips you would recommend to business owners? If so, we'd love to hear from you!.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Alternative Medicine Practice?

For tips on how to start an alternative medicine practice, here are some more appropriate better resources for you:

How to Start an Alternative Medicine Physicians & Surgeons Practice

Sell to Alternative Medicine Practices?

If you consider alternative medicine practices to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Alternative Medicine Practices

Mailing Lists for Alternative Medicine Practices

More Marketing Tips and Advice

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary