January 15, 2021  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing an Analytical Testing Laboratory

Looking for innovative ways to market an analytical testing laboratory? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

In general, good business owners make good marketers. But as an innovative business leader, you need to follow the marketing tactics competitive analytical testing laboratories utilize in the marketplace.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The key to effective PR is to use nuanced messaging to attract the attention of reporters and media representatives. If reporters smell promotional content, they will back off from the story or create their own narrative.

Marketing Expertise

Whether you're a marketing newbie or a seasoned veteran, you need to make a deliberate effort to educate yourself about innovative marketing principles. Entrepreneurs and leaders of analytical testing laboratories need to make every dollar count, especially when it comes to their marketing budgets. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.

Leveraging Print Ads

Print advertising has been a marketing staple for analytical testing laboratories. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your analytical testing laboratory through traditional print ad mediums. In fact, since so many companies are reallocating resources toward online advertising, you can get good deals on print ad placements in regional publications and markets.

More Articles on Marketing

Want to learn more? Start with these recommended resources.

Phone Book Ads

Selling an Analytical Testing Laboratory

How to Segment Markets


Conversation Board

It's hard to cover all there is to know about marketing analytical testing laboratories in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Analytical Testing Laboratory?

For tips on how to start an analytical testing laboratory, here are some more appropriate better resources for you:

Opening an Analytical Testing Laboratory

Do You Offer Products or Services to Analytical Testing Laboratories?

If you consider analytical testing laboratories to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Analytical Testing Laboratories

Mailing Lists for Analytical Testing Laboratories

More Guides on Marketing a Business

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary