Resources for Entrepreneurs

We Need Better Marketing

Marketing an Animal Assisted Therapy Practice

A profitable animal assisted therapy practice is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Animal Assisted Therapy Practice

By leveraging today's best marketing techniques, any animal assisted therapy practice can achieve greater marketing dominance through strategic marketing and robust value messaging

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways animal assisted therapy practices may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. Measurement and evaluation mechanisms have value for any number of reasons, including the ability to shift your resources toward the marketing channels that are delivering the greatest returns. Given the importance of measurement and evaluation, animal assisted therapy practices typically expand their knowledge base by hiring professional marketing firms.

Leveraging Print Ads

Print advertising has been a marketing staple for animal assisted therapy practices. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your animal assisted therapy practice in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

Do We Really Need A Logo?

Having a strong logo for an animal assisted therapy practice is a big deal. A logo is a visible representation of your organization's mission, identity, and values. Without a high-quality logo, your brand will simply blend in with the rest of the marketplace and gain little traction with consumer audiences. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary