We Need Better Marketing

Marketing an Antique Furniture Refinishing Business

Small and medium size antique furniture refinishing businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Wondering how to market your antique furniture refinishing business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your antique furniture refinishing business ahead of the competition.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many antique furniture refinishing businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy antique furniture refinishing businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For an antique furniture refinishing business, it's worthwhile to invest in strategies to promote brand conversations. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. If they can find a similar value proposition from another antique furniture refinishing business, customers will transfer loyalty to the competition - and take their friends with them. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

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