We Need Better Marketing
Marketing an Antique Furniture and Lighting Business
Marketing an antique furniture and lighting business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
Advances in technology and the marketplace itself have made it necessary for businesses to stay on top of the latest trends and strategies. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, antique furniture and lighting businesses to distribute periodic (monthly or quarterly) newsletters through a variety of online and offline channels. As an added bonus, newsletter subscription lists can double as mailing lists for direct mail or email campaigns.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not antique furniture and lighting businesses need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
Product Knowledge
Are you intimately familiar with your brands' product line? You better be if you're marketing an antique furniture and lighting business. Small product details translate into key value propositions which are critical for distinguishing a antique furniture and lighting business in the competitive arena. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Share this article
Additional Resources for Entrepreneurs