We Need Better Marketing
Marketing an Antique and Classic Auto Dealership
The value and earning capacity of an antique and classic auto dealership largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
A single characteristic divides today's best antique and classic auto dealerships from companies at the bottom of the food chain.
So what separates the best antique and classic auto dealerships from average companies? Most of the time it's not the quality of their product offerings -- it's their ability to communicate granular marketing messages to their customer base.
Mailings
There are a lot worthwhile reasons for antique and classic auto dealerships to conduct direct marketing. A coordinated mailing campaign raises your company's profile and draws new customers into the business. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.
Leveraging Print Ads
Print ads have always been a popular way to promote antique and classic auto dealerships. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your antique and classic auto dealership in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
Marketing Expertise
A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Owners of antique and classic auto dealerships can't afford to invest large sums of money in untested strategies or first-time marketers. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.
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