January 18, 2021  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing an Antique and Classic Auto Parts Business

The value and earning capacity of an antique and classic auto parts business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a antique and classic auto parts business at the top of the heap.

Media Monitoring

Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. To gauge brand reputation and presence, many antique and classic auto parts businesses turn to media monitoring. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.

Discounts

Most consumers respond positively to discounts whether they are perceived or real; antique and classic auto parts business consumers fit the pattern and factor discounts into their spending decisions. Orchestrated discount programs communicate value because they create the perception that the customer is getting more for less. However, for consumers located in the antique and classic auto parts business world, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For an antique and classic auto parts business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

More Marketing Tips and Related Articles

Based on your interests, we think you may find these additional resources to be of interest.

Radio Advertising Rates

Selling an Antique and Classic Auto Parts Business

Getting a Toll Free Number

Advertising on Billboards


Conversation Board

What challenges have you experienced in marketing your antique and classic auto parts business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Antique & Classic Auto Parts Business?

For tips on how to start an antique and classic auto parts business, here are some more appropriate better resources for you:

Opening an Antique & Classic Auto Parts Business

Do You Offer Products or Services to Antique & Classic Auto Parts Businesses?

If you consider antique and classic auto parts businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Antique and Classic Auto Parts Businesses

Mailing Lists for Antique and Classic Auto Parts Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary