June 5, 2020  
 
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Marketing an Antiques Restoration Supplies and Hardware Business

The value and earning capacity of an antiques restoration supplies and hardware business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Marketing an antiques restoration supplies and hardware business can be challenging, especially for business owners who lack a marketing background.

Common sense and practical decision making are part of the marketing equation. But as an innovative business leader, you need to follow the marketing tactics competitive antiques restoration supplies and hardware businesses have incorporated into their marketing plans.

Do We Really Need A Logo?

Having a strong logo for an antiques restoration supplies and hardware business makes an enormous difference in your company's promotional impact. A logo is a visible representation of your organization's mission, identity, and values. Without a high-quality logo, your brand will simply blend in with the rest of the marketplace and gain little traction with consumer audiences. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of antiques restoration supplies and hardware businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular antiques restoration supplies and hardware business patrons. In any sponsorship scenario, be prepared to quickly withdraw your support if the event begins to attract negative publicity.

Improving Customer Loyalty

Savvy entrepreneurs target customer loyalty as a cornerstone of strategic planning. In antiques restoration supplies and hardware businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.

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