We Need Better Marketing
Marketing an Apartment Hotel
At Gaebler, we've seen what great marketing can do for a small business. But if you own an apartment hotel, exceptional marketing may well be the determining factor in your long-term survival and success.
In an apartment hotel, the line between success and failure is based on more than the execution of core competencies.
When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your apartment hotel and drives the customer acquisition process.
Many of the highest performing apartment hotels go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. Businesses that market blindly fail to achieve acceptable ROI for their efforts. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
Many marketing techniques are easy to evaluate. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. With the help of marketing professionals, media monitoring can provide up-to-date assessments of the amount of influence your apartment hotel has in the public sphere. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.
There isn't a simple formula for launching a viral marketing campaign. When you're marketing an apartment hotel, you ultimately have to cross your fingers and hope for the best. Even though total control is impossible, the right actions at the right times can encourage the viral distribution of brand messages. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
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