December 3, 2020  
 
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Marketing an Appliance Painting and Refinishing Business

The value and earning capacity of an appliance painting and refinishing business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

If you are a business leader who sees marketing as a path to give your appliance painting and refinishing business a competitive advantage you're not alone.

Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of appliance painting and refinishing businesses it makes sense to hire a firm to handle the creation and execution of your marketing strategy. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Marketing Collateral

Every piece of collateral your appliance painting and refinishing business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. The point is that if you go cheap on the backend, all of the money you invest in your appliance painting and refinishing business's marketing collateral will be wasted.

Bundling

These days, consumers care only care about thing: Stretching their buying dollars. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. Most appliance painting and refinishing businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.

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Still have questions about marketing a appliance painting and refinishing business? Great. We always welcome feedback and we'll do our best to respond to inquiries about how you can improve your company's marketing.


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